About Us

Who we are

Riedman Workflow Design is a wholly-owned subsidiary of Riedman Communications Inc., a privately-held New York corporation founded in 1991.

Company headquarters are in Canandaigua nestled in the Finger Lakes region of Upstate New York, approximately 20 miles southeast of Rochester, NY.

Rich Riedman

Our Founder

Rich Riedman is commonly referred to as “the warehouse guy”.  He brings his passion around creatively  putting together the right solution combining the latest technology with his vast knowledge of inventory and warehouse management.    

With over 30 years experience in providing technology solutions for companies and government agencies in the manufacturing, warehousing/distribution, and service industries, Rich works with clients to understand their business needs and find technology solutions that will drive greater productivity.

Rich creates lasting relationships based on integrity, respect and open communications.
Rich has a B.S. from Le Moyne College in Syracuse and a MBA in Logistics and Finance from Penn State University.


He worked for both IBM and AT&T for over 20 years in a variety of technical sales management positions serving the manufacturing, distribution and warehouse industry.  He has led sales teams meeting the needs of his customers by  creating, implementing and supporting the latest technology to  streamline inventory processes while improving  productivity.   In 2003, Rich became a full time entrepreneur under Riedman Communications. 
Rich serves as the primary customer contact and is the Vice President and CFO of Riedman Communications.  He lives with his wife, Laurie and three daughters in Canandaigua New York. He devotes much of his free time to supporting a number of community organizations. When he is not busy raising his three daughters or restoring his home, Rich enjoyes playing and watching soccer, running and caring  for his small aviary as a part-time bee keeper.

Our vision

Riedman Workflow Design helps clients become more productive, efficient and profitable through implementing workflow technology and solutions.

Because of our committment to keep pace with rapidly changing technology and solutions, our clients consider us a valuable resource for improving productivity and increasing competitive position.

At the core of our service is our commitment to do business with integrity, respect and open communications.

How we give back..

Rich Riedman believes it’s important to give back to our community.  

He currently serves on the following board of directors:

Rochester Area Community Foundation 

Boys Girls Club of Rochester

The ManKind Project 

Canandaigua Farmer’s Market

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